A Books To Believe In's Top 10 List
Top 10 Best "Purple Cow" Books
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#10
Free Prize Inside and Purple CowSeth GodinBooks |
Bonus
The DipSeth GodinPurple Cow |
The Dip The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic tr... |
#9
TribesSeth GodinBooks |
#8
The Big Moo The Group of 33
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#7
All Marketers are Liars (with a New Preface)Seth GodinBooks |
#6
I Saw a Purple Cow Ann Cole
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#5
Poke the BoxSeth GodinBooks |
#4
Purple CowSeth GodinBooks |
#3
The purple cow! Gelett Burgess
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#2
Purple Cow, New EditionSeth GodinBooks |
The sequel to "Fractured Allegiance"
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Bonus
Free Prize InsideSeth GodinPurple Cow |
#1
Chicken, Pig, Cow, and the Purple ProblemRuth OhiBooks |
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