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Top 10 Best "Marketing Mix" Books



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#10

Marketing Mix Decisions

Roger A. Kerin
Rob O'Regan

Books
Bonus

Accelerated Book Marketing - the fastest way to get your books to your readers

EJ Thornton

Marketing Mix

Accelerated Book Marketing - the fastest way to get your books to your readers

If they don t know who you are and they don t know the title of your book... How are they going to know it is the answer to their problems?

Publishers have been trying their best to answer this question since the age of the printing press. How do you put your books in front of potential customers when they aren't looking for you to begin with? Most authors don't start out with a fan base and most have not done their homework to enter the market with a big splash - and with the advent of the digital press, more and more authors are reaching the market before they've had time to develop a reasonable marketing plan...

Relax, there is a great, proven, simple method that expert booksellers have been using since the beginning called Associative Marketing. You put this method to work for you and it will boost your sales significantly.

It's not a matter of getting them to notice you and your book, it's putting your book where your customers are already searching for answers, and everyone wins...

So, what is the secret formula to get your cu...

For product reviews and more information: Accelerated Book Marketing - the fastest way to get your books to your readers

#9

Strategic Marketing Analysis, 2nd Edition

Alexander Chernev

Books
#8

MARKETING MIX MODEL FOR MUTUAL FUNDS

Saurabh Singh

Books
#7

Managing Content Marketing

Robert Rose
Joe Pulizzi

Books
#6

Getting Retail Right

John C. Williams

Books


Search more on this site
 #5

Marketing Mix

Richard R. Gallagher

Books
#4

Public Relations In The Marketing Mix

Jordan Goldman

Books
#3

Marketing (BA KOMPAKT) (German Edition)

Willy Schneider

Books
#2

An Empirical Investigation of the Degree of Marketing Programme Standardisation in German ... Studies, Economics and Management, 5)

Amazon.com

Books

The Marketing Mix

In contrast to the traditional marketing paradigm of segmentation, targeting, and positioning, this chapter proposes a new tactic by which the equity of the customer is determined by an ARA approach--acquisition, retention, and add-on selling--focusing on retaining a company's customer base rather than devoting resources to target new market segments. This marketing mix acquires and retains customer loyalty, leading to more sustainable customer equity.

For product reviews and more information: The Marketing Mix

 Bonus

The Marketing Mix

Robert C. Blattberg
Gary Getz
Jacquelyn S. Thomas

Marketing Mix
#1

Contemporary Marketing Mix For The Digital Era

Nik Tehrani

Books

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